{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY DEFICIENCY

While many high-end brands drive exposure through social media marketing, celeb collaborations and style shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items have not changed much in years; it does not have TikTok, and doesn't give celebrities free bags.|Hermès' prosperi